Estelle Points

No. Every eligible paid order earns points automatically using your checkout email. There is nothing to join and no card to carry. Points are earned on the merchandise subtotal after discounts — shipping, taxes, and gift-card purchases don’t earn.

Everyone starts at Bronze and earns 3 points per $1. Once your net order spend over the last 12 months reaches $150 you’re Silver (4 points per $1), and at $250 you’re Gold (5 points per $1). We recalculate tiers at least weekly, so a qualifying order raises your rate within days — and the new rate applies to every order you place after that. You can always see your current tier in your account.

Spend $150 for Silver or $250 for Gold — counted across all your paid orders in the trailing 12 months, so it doesn’t have to be one big order. We count what you actually paid, minus any refunds, measured in USD (cancelled orders don’t count) — that’s just the measuring stick for your tier; points are still earned on your product subtotal only. Tiers recalculate at least weekly, so you won’t wait long after the order that puts you over.

Tiers look at a rolling 12-month window. When an order becomes more than 12 months old it leaves the window, so your qualifying total can dip below a threshold and your tier steps down with it — refunds can do the same. Nothing is taken away: every point you’ve already earned stays yours at full value, and your next qualifying order brings the higher rate right back.

Estelle Points began on June 20, 2026 and earns going forward. Only orders placed on or after that date earn points — purchases from before June 20 aren’t eligible, since the program wasn’t running yet. Your future orders will earn automatically.

Every 100 points = $1 of store credit, in the currency you paid in — so 100 points from a Canadian-dollar order are CA$1, and 100 points from a US-dollar order are US$1. Your points are ready to spend at checkout, and you’ll see their value there and on your account page. The points you’ve already earned keep their full value: if we ever change the program, it only affects points earned afterward.

Sign in at checkout (your email + a one-time code). Your balance appears as store credit with an Apply store credit button — tap it and it pays toward your order, with no minimum. If your balance is bigger than the order, the rest stays in your account for next time.

Points expire 365 days after the order that earned them — except for Ontario and Quebec residents, whose points don’t expire. You’ll see any expiry date with your balance, and we email a reminder before credit expires.

Yes — during your birthday month, your purchases earn double your tier’s rate (Bronze 6%, Silver 8%, Gold 10%), automatically. Just add your birthday to your account to qualify — there’s no code and nothing to redeem. Please set it carefully: your birthday can be set only once and can’t be changed, and it must be on file before your birthday month begins.

Your birthday month doubles whatever your tier earns: Bronze earns 6% back, Silver 8%, and Gold 10% — automatically, with no code and no cap. For example, a $66 order in your birthday month earns 396 points at Bronze, 528 at Silver, and 660 at Gold. Just make sure your birthday is saved in your account before your birthday month begins.

The points earned on refunded items are removed from your balance.

Points are issued for genuine purchases and rewards. We may withhold, reduce, or cancel points — and pause an account in the program — if we find fraud or abuse (for example, fake or duplicate accounts, or buying and returning items to farm points). Points you’ve honestly earned keep their full value.

Points you earn from shopping are issued in your checkout currency — USD or CAD — and apply at a checkout in that same currency.