A note on Estelle Points — we’re in testing

Estelle Points is brand new and we’re still fine-tuning it — thank you for being part of the early days.

The program starts June 20, 2026. Place an order on or after June 20 and you’ll earn Estelle Points automatically — 3 points for every $1 of merchandise, with no sign-up needed.
Only orders placed on or after June 20, 2026 earn points. Orders placed before that date aren’t eligible — the program hadn’t started yet, so we’re not able to add points to earlier purchases.
Points expire 12 months after your order.
Use them or save them — your choice. Apply your points as store credit at checkout whenever you like, or let them add up for something bigger later.
Coming soon: a Rewards shop. We’re building a special section where you’ll be able to redeem points directly for products — where your points may go even further than they do as store credit. Stay tuned!
Still in testing. As we refine the program, the details and terms may change. We’ll always keep this page up to date.

Estelle Points

Points that turn into store credit — no codes to clip, no minimum to redeem. Earn points on every order and spend them at checkout with one tap.

Your points have no minimum to use. (Birthday gift codes apply to orders of $50 or more.)

Already shopped with us?

How it works

1 · Shop

Eligible orders earn 3 points per $1 of merchandise subtotal, after any discounts. (Shipping, taxes, and gift-card purchases don’t earn points.) No signup, no card: your checkout email is your account.

2 · Earn

Points land in your account after your order is paid — for example, a $66 merchandise subtotal earns 198 points. The points you’ve already earned never lose their value.

3 · Spend

Sign in at checkout and tap “Apply store credit” — your points apply straight to your order, with no minimum. Save them up or use them every time. (Points are store credit, not cash, and can’t be exchanged for cash except where the law requires.)

Questions

Do I need to sign up?

No. Every eligible paid order earns points automatically using your checkout email. There is nothing to join and no card to carry. Points are earned on the merchandise subtotal after discounts — shipping, taxes, and gift-card purchases don’t earn.

Why didn’t my earlier order earn points?

Estelle Points began on June 20, 2026 and earns going forward. Only orders placed on or after that date earn points — purchases from before June 20 aren’t eligible, since the program wasn’t running yet. Your future orders will earn automatically.

What are my points worth?

Your points are store credit, ready to spend at checkout — you’ll see their value there and on your account page. The points you’ve already earned keep their full value: if we ever change the program, it only affects points earned afterward.

How do I spend my points?

Sign in at checkout (your email + a one-time code). Your balance appears as store credit with an Apply store credit button — tap it and it pays toward your order, with no minimum. If your balance is bigger than the order, the rest stays in your account for next time.

Do my points expire?

Points expire 12 months after the order that earned them. You’ll see the expiry date with your balance. (Birthday gift codes are separate one-time discount codes and have their own expiry date, shown on each code.)

What happens if I return something?

The points earned on refunded items are removed from your balance.

Can you take points away?

Points are issued for genuine purchases and rewards. We may withhold, reduce, or cancel points — and pause an account in the program — if we find fraud or abuse (for example, fake or duplicate accounts, or buying and returning items to farm points). Points you’ve honestly earned keep their full value.

What currency are my points in?

Points you earn from shopping are issued in your checkout currency — USD or CAD — and apply at a checkout in that same currency.

Rewards are subject to the Estelle Points Rewards Program Terms — see them for earning, redemption, eligibility, and limits. Open to account holders who are the age of majority in their location; void where prohibited.