WHO WE ARE
We are a small team of planning enthusiasts who believe structure should be as beautiful as it is functional.
We take our time with every planner goodie we design. Each piece is tested in our own daily lives, refined with intention, and thoughtfully crafted with premium materials before we feel confident bringing it to you.
That said, we do not see ourselves as just a stationery brand.
We believe a planner is not powerful on its own.
The power comes from how you use it.
This is why we are passionate about exploring meaningful ways to use a planner to build habits, identify goals, untangle messy thoughts, and move forward in life with clarity.
Through AE Lab, our dedicated space for ideas, experiments, and shared experiences, we turn planning concepts into practical systems you can apply in your everyday life. It is where ideas are tested, refined, and shared openly with our community
OPERATIONS
Our products are thoughtfully designed in Vancouver, Canada and fulfilled from both Vancouver and Los Angeles, USA.
Operating in two locations allows us to serve customers across North America with care, efficiency, and reliability, while upholding the quality standards we believe in. From our Vancouver location, we also ship worldwide to reach those who plan with us across the globe.
OUR COMMITMENT
We are a small business built on quality, trust, and transparency.
Your voice matters to us. It will always be listened to with care and handled with dedication. We believe planning is personal, and we are grateful to grow alongside a community that values intention and progress.